Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?
In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel (Komodo Health) on how the CMOs role has grown into a key driver of org-wide alignment. It’s part diplomat, part coach, translating strategy across departments and turning zigzags at the top into coordinated momentum.
In this episode:
- Katie shares how early signals from marketing and sales can shape product strategy before it hits the roadmap
- Julia explains why cohesive brand messaging only happens when product, marketing, and sales move as one
- Narine explores how marketing becomes the connective tissue that keeps cross-functional teams in sync
Plus:
- Why fragile alignment breaks when you skip the relationship-building
- How “agree and commit” clears the clutter when teams clash
- The case for marketers to stop owning just campaigns and start owning outcomes
Tune in for a blueprint on becoming the Chief Collaboration Officer your org needs!