TGIF = think green is fashionable?

A few green morsels for you before you break for a Friday night cocktail.

First up, check out the introductory video for a new-to-me website called Viropop. The premise of the site is the “green is the new pop” and they waste no time lambasting some epic greenwashing especially by the car industry. For those marketers with green on your ‘08 strat plan menu, make sure you’ve got some steak behind the sizzle otherwise you can count on sites like this burning you with relish.

Thanks Jason for the head’s up about this neat gizmo that is sure to tidy things up in our urban jungle:

Don’t know if anyone has seen this before (I guess the city has had
some of them for a few years now), but I passed by one in Union
Square the other weekend. A public trash compactor – solar powered,
no less.

Thanks Dina for tracking down some other greenish new products on Gizmodo:

* Aleutia E1 computer runs on solar power

* Power conscience concept keeps tabs on your electricity
consumption

* Toshiba helps mask your guilt by planting trees

* MIT designs electro-scooter that folds up into tiny, wheeled
package

Finally, might I suggest you end the day with Drew’s Truly Green Martini. Start with 2 jiggers Square One Organic Vodka, squeeze in half an organic lime and add one splash of organic agave just for fun. Of course, this concoction should be shaken not stirred. Garnish with an organic apple slice grown within 250 miles of wherever you happen to be. Enjoy.

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