I’m intrigued by a new program from Trip Advisor that a fellow Renegade (thanks Stef) shared with me:
Thought you might like to have another example of MFG in your back pocket. As far as I can tell, this is only a very thinly-layered one (doesn’t have too many legs to the marketing), but seems like a great fit for the Trip Advisor brand.
In November, Trip Advisor will donate $1 million to a worthy cause, to give back to the world that they help you travel in. Below is an email sent from their CEO, which I received because I’m a member. They appeal to me, as a TA member, to help determine where the dollars are donated. It’s as simple as clicking on the link, and presumably it makes you feel as though you’ve done some good for the world outside of your immediate environment (without moving off your seat or spending any of your own money).
Once you’ve voted, the Thank You screen offers you a few options to help spread the word, including adding to Facebook (MySpace, Digg, Delicious, etc), or sending to a friend. The follow-up email which you receive immediately also prompts you to Tell Your Friends. Because voting requires TA membership, the hope is that the viral activity will increase sign-ups for the TA site and services.
Dear TripAdvisor Member,
For years it’s been our mission to help travelers around the world plan and take great trips.
Now we want to help the places and people that we encounter when we travel. On November 12th, we’ll be donating $1 million to 5 great organizations that help these places and people.
Just as we believe in the power of the collective wisdom of our travelers, we believe in the power of your opinion.
Please vote – tell us where the $1 million donation should go.
Thank you,
Steve Kaufer
Founder & CEO
TripAdvisor LLC
