In the spirit of my most recent post on Beers that Twitter, here’s a quick look at some more active wine brands that Twitter. What’s interesting to me is that twinos (Top 12 wine twitterers) seem to get a lot more traction than the wine brands themselves.
Top Wine Brands that Twitter
- @EaglesNestWine: With over 2800 followers, the owners of this Ramona, CA winery provide a steady stream of wine-related news without too much self-promotion.
- @LynFredWinery: The largest winery in Illinois (who knew?) has about 1700 followers whom they update almost too frequently with drops of relevance.
- @SokolBlosser: This Oregon winery actually engages its 1500 or so fans with an occasional provocation like “if Pinor Noir were a celebrity, who would it be?”
- @Veuve_Clicquot: True to its upscale nature, this classic bubbly indulges its 1200 or so followers with tales from VIP parties and polo matches.
- @ChalkHillEstate: This Sonoma winery offers a clear window into their wine making world complete with updates to their 900+ followers on currently blooming vegetation.
- @KimCrawford: This New Zealand-based winery, now owned by Constellation, is famous for its crisp Sauvignon Blanc, has close to 800 followers that it updates constantly with fun facts from festivals like SXSW.
- @ManoSinistra: This French wine is aggressively tracking the wine world, following about 2000 yet only gaining about a 1/3 as many followers. Since most of the posts are in French, I can’t offer much insight as to why its tweets aren’t gaining traction.
Please note that this list is by no means comprehensive and is based on the wine brands that show up in the top 250 when searching “wine” on WeFollow.com. With few exceptions, most of these wines have built up their followers by aggressively following wine people who Twitter. While there is nothing wrong with this approach, it certainly suggests that none of the wine brands themselves have cultivated an “organic” following. Clearly, the seeds of successful Twittering have just been planted and a bountiful harvest awaits the wine brands that find the recipe for enlightened engagement.