Sometimes a good laugh is just what the doctor ordered especially if you are watching your team lose to a team they coulda shoulda beaten. So when I saw the Bud Light “rubber floors” ad again two weekends ago, I made a note. This was an ad I wanted to watch again. If you haven’t seen it, the spot features a couple of twenty-something guys discovering the virtues of newly installed rubber floors. Initially, they use the floor to distribute beers via expertly executed bounce passes. Later on, they perfect the art of remote control bouncing. And ultimately, much to the chagrin of PETA, an overly excited dog ends up bouncing out of the apartment over the head of the arriving female guest. It’s all in good fun.
Part of the appeal of this spot is that perfecting a bounce pass of practically any object is totally a guy thing. Up until I got married, my buddies and I would toss around anything that moved, starting first with direct passes and then moving to the bounce off the floor, the walls, the ceiling and ultimately any available piece of furniture. Rubber floors are the logical (if improbable) next step and I guarantee you this spot inspired lots of exploratory visits to the tile department of Home Depot. Rubber floors are a fantasy fulfilled making the humor hit home. So next time you’re up, bounce me a Bud Light.