As seen today on MediaPost:
Renegade, the New York-based digital agency, announced Thursday that it will operate as a newly independent company.
Dentsu Holdings USA, Inc. has sold its majority interest in the company to Renegade CEO and Co-founder, Drew Neisser. The deal–a result of the directional evolution of both companies–is both amicable and mutually beneficial, according to the companies.
“We believe that being independent will elevate the entrepreneurial spirit that is especially important in this challenging economic environment,” Neisser said. “Without the support of Dentsu over the years, we would not have been able to build the type of organization that we have today. Renegade has always been about helping clients get maximum impact out of limited resources. Being independent will make us that much more resourceful.”–Tanya Irwin