First we had the Good Housekeeping Seal of Approval. (Well maybe not first but who has time to prove me wrong?) Then the ADA Seal arrived just in time to certify Crest’s cavity fighting fluoride. Energy Star has helped us find more energy efficient appliances for the last ten years or so. And soon we will have B, which is intended to be the first letter in corporate goodness. Here’s what Robin told me about it:
B Corporation is a new entity that will be certifying “good” companies.
“Good companies” meaning ones that are financially motivated, of course, but
are dedicated to higher standards in regards to social and environmental
concerns.In this age of companies like Wal-Mart and GE waving the eco-flag, the idea
of B Corporation is to give consumers and investors a true idea of who is
truly “good” as opposed to a company that just has “good marketing”.
Thanks Robin for the head’s up. Sounds good to me. Can’t wait to see B in action and until then, all I can recommend is that you… B good.