Ready, set, drive pipeline!
That’s the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science.
Tune in to hear wisdom from proven pros: Kathie Johnson of Sitecore, Joshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They’ll delve into the critical assessment of a company’s current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them.
Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds!
What You’ll Learn
- How 3 CMOs design their pipeline playbooks
- Real world plays that work
- How to define targets, opportunity stages, ++