As budgets tighten, partnerships emerge as a beacon for innovation and growth.
In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:
- Why partnerships are a key growth lever for B2B organizations
- The hidden “planning tax” that derails partnerships – and how to dodge it
- The three layers of effective partnerships: production, distribution, and consumption
- The rise of the “Chief Partnership Officer” and what it means for your organization
- Cutting-edge metrics to prove your partnerships are pulling their weight
Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.
Whether you’re a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.
What You’ll Learn
- How to manage a successful B2B partnership
- What a modern partnership professional looks like
- How to measure partnerships