I just saw Cirque Du Soliel’s newest show, Love. I absolutely loved it. This is the 4th Cirque show I’ve seen and each one has been better than the last. Love is 90 minutes of exhilaration, taking two things you thought you knew, circus and Beatles music, and transforming them into something completely fresh and dazzling. Half way through I realized that Cirque should be in the pantheon of Marketing for Good. Their productions are engaging, entertaining and inspiring (if they can do this to the circus, there is no limit to what imaginative minds could do to a different product category). They’ve enhanced the notion of circus and turned it into an enlightening experience (I feel like I saw the Beatles music in a whole new light). After the show, one of my associates noted that it would be worth coming to Vegas just to see Love. I would have to agree with him.