HP Makes Headlines with Tabbloid

If Joan Rivers were to ask, “Can we talk?” My response might be, “Later Joan, I’m trying to keep up.” The truth is that those of us in “new media” are faced with a Sisyphean challenge, the harder we try to stay informed, the less we can actually get done. Recognizing this challenge, HP has served up Tabbloid that Ed Reilly spotted as a great example of Marketing as Service:

 

HP has created a wonderful service called Tabbloid that aggregates all your rss feeds into a daily newspaper of sorts that is e-mailed to you as a pdf. It’s a simple service, but something I have been looking for for a while. I think it is a good first step in the right direction. I’d like to see a .pdf version I can view on-line where the links work, and I can still click and browse to get more info. An opportunity to customize the design a bit would be totally rad too.

On this strong recommendation, I created my own Tabbloid (see for yourself) from 5 RSS feeds and the first edition was a whopping 25 pages! Hopefully, subsequent issues won’t be so voluminous BUT I can’t help wondering if HP is hoping I’ll print them out on my Officejet Pro K550 which would be good for them but not so good for the trees I consumed. While this is no threat to Google Reader (or other RSS aggregators) especially without the live link functionality Ed suggests, for those who prefer to read their news on paper, Tabbloid may just ink the deal for you.

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