With the market being down a zillion points again, I thought it might be time to look for some good, Marketing for Good, that is. Here’s a couple of recent examples that caught my eye:
- Too Good by Jenny:
- Starbucks to Give Good: This one comes from Nina at MediaPost:
Here’s the dealio courtesy of Becky at BRANDWEEK: Actress/comedian Jenny McCarthy has signed with Los Angeles licensing agency Brand Sense Partners to develop a lifestyle brand called Too Good by Jenny, which will be positioned as providing safe, non-toxic surroundings for children. McCarthy rose to stardom in the ’90s after appearing in Playboy and on MTV as a show host. But she later became an advocate for a holistic approach to child development after her son Evan was diagnosed with autism in 2005. She has been vocal about such causes as staggering immunizations, adhering to a gluten-free diet and eliminating chemicals in everyday products, such as lead paint in toys or BPA plastic in baby bottles. She is also a spokesperson for an organization called Talk About Curing Autism.
Wow, she sure has come a long way from those Candies shoes ads in which she posed on a pottie!
The restaurant will offer, exclusively, copies of the publication dedicated to current topics during the presidential election season. The goal is to spark conversation in the coffeehouses and online. At a time when Americans are talking about issues, Starbucks and GOOD will expand the conversation with this integrated media campaign.
As a big fan of the magazine, I think this will do it a lot of GOOD. As for Starbucks, it is certainly consistent with their other efforts to be responsible corporate citizens. That said, I’m not sure if will perk up their lukewarm business.