Every once in a while, a viral marketing idea crosses my desk that is truly inspired. Yesterday, a fellow Renegade sent me to a link with the promise that it would inspire, entertain and “pick-me-up.” Within 10 minutes of checking it out, I sent similar emails to my entirely family and a few close friends. All received it with good cheer and many forwarded it to their friends.
The beauty of this idea is its simplicity. Just put your own name before youaremighty.com (like Drew.Neisser.youaremighty.com) and you too can share in the fun. Each personalized link results in a short movie with phrases like “you can overcome any obstacle” and “you can win any game” and ends with your name emblazoned on a silhouette of Mighty Mouse. At the end of each movie is a button identifying the sponsor as JobSite.co.uk.
Though JobSite doesn’t continue the YouAreMighty messaging on its website, this little viral “webnote” is a bite sized example of Marketing for Good. It is first and foremost entertainment that made my son laugh, my wife smile and my dad marvel. My guess is this simple little viral link will soon drive thousands if not millions to the JobSite.co.uk website simply out of curiosity. That will undoubtedly be good for JobSite.
NOTE: The technology for “webnote” comes from a small company called Aninote.com who quite notably offers their products for free:
Dynamic Aninotes are dynamically generated, based on the address you enter. You can dynamically send it to anybody by just sending him or her a link. No forms need to be filled out, so you can just send it to anybody on the fly. Select a dynamic Aninote on the left menu for more detailed instructions.
Dymamic Aninotes are free, and will always be free. However, if you enjoy this service, please consider making a donation to help keep Aninote.com up and running, and more importantly, expanding!