I have downplayed the importance of motive in Marketing for Good hoping that marketers will consider ways to help make life a little bit better even if it is a blatantly self-serving short-term effort. That said, I must admit to having a greater appreciation for sincere commitments, especially when it comes to cause marketing efforts. Home Depot’s commitment to KaBoom!, a nonprofit that builds safe play areas for kids, has been going on for more than a decade. According to Event Marketer “the retailer recently renewed, pledging to create 1,000 pay spaces in 1,000 days, putting $25 million and almost one million hours of its employees’ time against this effort.” Ten years is definitely a sincere commitment. $25 million is big money in the cause marketing arena and a million hours of employee time is proof positive that this is a meaningful part of the Home Depot ethos. With playgrounds under attack as unsafe and parents ready to sue if little Johnnie gets a scratch from a swing, KaBoom’s efforts are more important that ever helping kids be kids with other kids and just play. Kudos to Home Depot for doing this and I hope lots of parents flock to their stores to return the favor. I also hope it inspires other marketers to make similar commitments to Marketing for Good.