Want to win with video?
Tune into this episode with Tyler Lessard, VP of Marketing at Vidyard, as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more.
What You’ll Learn
- What makes a great B2B video
- B2B video production lessons from… TikTok?
- How to use and personalize video to convert prospects