The Drew Blog

Mild to Wild: Examining Intuit’s Bold Culture

Renegade Thinkers Unite recently moved to renegade.com! As a subscriber, you should have received an email with the subject line ‘Activate your Email Subscription to: Renegade Thinkers Unite’. It may be buried in your inbox, or even the spam folder, but if you click the link in that email, you’ll continue getting notifications when each week’s new episode is published, only now it’ll be to renegade.com.

When Mary-Ann Somers took over as SVP & Chief Growth Officer at her company, she wanted to encourage a culture of experimentation. She wanted a marketing machine that led with inquiry, holistically understood the company, and got close to the consumer. She wanted big things for the company—of course, when you’re Intuit, which pulls in about $7B in revenue annually, employs over 8,000 people, and has a product portfolio with names like QuickBooks, TurboTax, and Mint, you’re already going pretty big. Still, Somers and her team were ready to continue building on the software giant’s momentum

On this episode, she discusses her past in consumer packaged goods, including championing digital marketing at Hershey’s (and moving 35% of their efforts to digital in just 6 months), her commitment to clean, crisp, and single-minded messaging, brand management, and why marketers ought to operate with a holistic view of the company. Listen in to her interview, recorded in front of a live audience, to hear more!

For full interview: http://bit.ly/2nCtOZf

Connect With Mary-Ann:

Connect with Drew