Marketing org design isn’t an HR exercise. It determines whether your team spends the year reacting… or actually executing.
In this episode of Renegade Marketers Unite, Drew sits down with Charles Groome (Insightful) and Heather Adkins (Trimble) to unpack what a 2026-ready marketing organization really looks like.
Spoiler: It’s not built around functional silos.
Instead, they explore campaign-led team structures, mindset-driven hiring, and operating systems designed for speed, adaptability, and accountability.
You’ll hear:
- How Insightful uses an effort + outcomes framework to evaluate performance
- Why Trimble reorganized around nine global initiatives instead of functional silos
- The rise of integrated campaign units to tighten alignment
- How to hire T-shaped marketers who blend storytelling and data
- Ways to give teams more autonomy without sacrificing accountability
- How better org design can reduce burnout and increase clarity
If your team structure hasn’t changed in years, your team may struggle to adapt when the market shifts.
This conversation will challenge how you think about structure, talent, and what it takes to build a marketing team that can pivot with confidence.