Unleashing Brand Love at Gusto

Would you rather get a root canal or run payroll? Most small business owners would have picked the root canal—until Gusto came along.

When Jason Ing joined Gusto in 2022, the company’s reputation for making payroll easy rang loud and clear. The next logical step was to transform that reputation into brand gold. In this episode, we explore the campaign that reinforced customer love while driving demand.

In this episode, Jason breaks down: 

How Gusto turned a simple insight into a high-impact brand campaign. 

How brand and performance marketing work together to maximize awareness and conversions. 

How to drive alignment in the C-Suite to position brand as a revenue driver, not just a creative exercise. 

The metrics and testing strategies used to prove the business impact of brand investment. 

Dos and don’ts when allocating your media mix

It’s a must-listen for any CMO looking to turn customer love into measurable growth. Don’t miss it!