How are top marketers are leveraging data to drive business growth and make smarter decisions? From demand creation to lead conversion, this episode explores the metrics that truly matter in today’s B2B landscape.
Host Drew Neisser welcomes a stellar panel of veteran CMOs to dive deep into the data-driven world of modern marketing: Jamie Gier of Dexcare, Grant Johnson (previously Billtrust), and Julia Goebel of Komodo Health.
Tune in for their expertise on:
- Pipeline contribution and revenue forecasting
- Brand health measurement
- Aligning marketing with sales through analytics
- Proving marketing ROI to the C-suite
This episode is packed with actionable insights for metrics maestros and analytics novices alike Don’t miss it!
What You’ll Learn
- What’s on 3 B2B CMO dashboards
- How to balance leading and lagging indicators
- SDR ownership, brand health metrics, & MarTech tools