Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results.
In this episode, Drew Neisser is joined by Kelly Hopping (Demandbase), Lesley Davis (Waggoner Engineering), and Gary Sevounts (Simpplr) to discuss how they’re shaping marketing teams that reflect clearer priorities, move in sync with the business, and operate at the pace growth demands.
In this episode:
- Kelly built her team around one goal: earning sales love. It reshaped her team’s structure, mindset, and KPIs.
- Lesley explains how cultural clarity and cross-functional trust helped her team scale fast inside a complex org.
- Gary shares how “Treasure Ops” became a full-funnel GTM engine, reviving stalled deals and tying ops directly to pipeline.
You’ll also learn:
- Why your org structure should follow how your buyers engage
- How AI is already shifting roles
- How shared metrics and a single definition of success align marketing and sales
Tune in for a look at how marketing teams are being built to meet the moment!