The Drew Blog

The Discipline of Category Creation

Everyone wants to be in a category of one.

But until analysts acknowledge it, customers search for it, and competitors show up, it’s not quite a category—more a call you made before the market did. Creating one means walking a line between leading the story and waiting for the market to catch up. 

In this episode, Drew Neisser is joined by Bernd Leger of Cornerstone OnDemand, Charles Groome of Biz2Credit, and Jakki Geiger to share their insights into building a category from scratch. 

In this episode:

Plus: 

Tune in to learn how category creation starts, builds, and earns its place in the market!