How can marketing truly lead transformational change in an organization? In this episode, top B2B CMOs Paige O’Neill of Seismic, Kevin Ruane of Precisely, and Amy Messano of Altair share their experiences and strategies for driving big change within their organizations.
- Uncover the strategies behind successful brand consolidation and the impact it has on growth and employee engagement.
- Explore how to position marketing at the center of your business strategy and why it’s crucial for driving long-term success.
- Hear real-life stories of how these marketing leaders have navigated the challenges of shifting to ABM, embracing generative AI, and fostering a culture of innovation.
- Gain insights into securing and maintaining executive and board-level buy-in for ambitious marketing initiatives.
If you’re ready to take on the role of a change agent in your organization, this episode offers the insights and inspiration you need to lead with confidence. Tune in!
What You’ll Learn
- How 3 CMOs drive change at their organizations
- How to navigate an acquisitive brand
- Tips for driving organizational change