Most marketing books promise tips. Scalable Acts of Marketing shows you how to build a system that scales.
Written after thirteen years of helping grow Service Express from $30 million to $350 million in ARR, Joshua Leatherman’s field-tested guide blends a business fable with a hands-on playbook.
In this episode, Joshua Leatherman (Cyderes) joins Drew to walk through how durable growth happens when marketing speaks in outcomes, earns executive trust, and runs one motion across brand, demand, sales, and success. He connects the fable’s lessons to real-world moves inside growth-stage companies, laying out a playbook any marketing leader can use to build momentum that lasts.
In this episode:
- How to shift from activities to outcomes that a CFO and CRO will back
- How to own pipeline with clear SQO definitions, shared attribution, and consistent follow-up
- How to stand up RevOps as “Switzerland,” with shared KPIs, fast handoffs, and five-minute speed-to-lead targets
Plus:
- Why marketing must stay on the field after the first meeting
- How to use R&D (“rip off and duplicate”) to accelerate playbooks
- What to hire for right now: Curiosity, learning velocity, and accountability
- How authoritative content fuels discovery in an AI-led world
If you’re ready to build a marketing system that earns trust, investment, and results, this episode shows where to start!