Nothing scrambles a CMOs brain faster than parsing pipeline math with sales.
Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out debating what happened to the pipeline.
In this episode, Drew Neisser is joined by Lisa Cole (2X), Dave Bornmann (Higher Logic), and Marshall Poindexter (yorCMO) to tackle the GTM strategy that frays the most nerves: sales and marketing alignment.
In this episode:
- Lisa shares how GTM teams build trust through shared goals, clean data, and dashboards that leave no room for spin
- Dave explains how strong sales relationships gave marketing influence across the full funnel
- Marshall shows how marketers earn trust by speaking sales’ language and showing they’re in it for the same win
Plus:
- Why sales questions your pipeline numbers and how to rebuild trust
- How shared dashboards and definitions keep teams honest
- How to speak sales without losing your marketing lens
Tune in to hear how sales and marketing alignment starts with shared goals and grows from there.