Let’s face it, most marketing metrics don’t travel well to the CFO’s office.
Pricing power is different. It’s measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume.
To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of books on marketing and business strategy. Together, they discuss what pricing power means, how to measure it, and why it’s the most powerful way to communicate marketing value to your CFO and C-suite.
In this episode:
- What pricing power means and how to measure it
- Why brand strength drives profit, not just visibility
- How CMOs can align with CFOs through finance fluency
- The tools and mindset needed to link marketing to valuation
- How pricing power bridges marketing metrics with financial outcomes
Tune in for a clearer way to connect brand, margin, and market strength.