Feature-and-function decks aren’t winning anymore.
In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets.
They unpack why product-first stories fail, how to get to “one voice” across the company, and what it really means to own a key business problem that buyers care about.
In this episode:
- The three biggest positioning mistakes: product-first thinking, misalignment, and no owned problem
- Creating urgency when “do nothing” is the real competitor
- Why “why you, why now” matters more than “how it works”
- When and how to rethink positioning after PLG, acquisitions, or expansion
- How to stand out in a world of AI sameness
- Building positions that sales actually uses
If your messaging is drifting into “blah blah blah” territory, this episode will help you reset around problems, not products.