What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they all hold valuable lessons for creating a standout marketing strategy that connects deeply with your audience.
In this episode, David joins host Drew Neisser to discuss the latest (9th!) edition of his iconic book, The New Rules of Marketing & PR, and how CMOs can navigate a rapidly changing landscape with AI, content creation, and fan-building strategies. From redefining traditional marketing to real-world examples with unconventional success, David offers practical advice for B2B CMOs aiming to stay ahead in 2025 and beyond.
A few key takeaways:
- Why understanding your audience is still the bedrock of effective marketing.
- How AI is impacting content creation—and where companies are getting it wrong.
- The power of newsjacking: how to inject your brand into breaking news to capture attention and boost visibility.
- The enduring value of building real-world experiences to connect with customers.
- Marketing lessons from the Grateful Dead and how to apply them to your business.
Tune in for insights on the future of marketing, how to stand out, and how unconventional thinking can drive success in the B2B world.
What You’ll Learn
- How to newsjack (aka leverage breaking news for brand visibility)
- How B2B companies should be using AI
- Real-world examples of winning brands