️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams.
It’s a fast-paced convo sparked by real stories from marketing leaders in the thick of GenAI, testing big ideas, fielding questions from curious CEOs, and rallying their teams behind the experimentation. Throughout, both Drews dish out the practical, the surprising, and the just plain fun ways marketers are experimenting with GenAI.
Expect smart plays, one very silly penguin hat, and a few “why didn’t I think of that?” moments.
Key Takeaways:
- Build your own Executive GPT and walk into every boardroom meeting three steps ahead
- Outsmart shallow C-suite prompts with better inputs and smarter thinking
- Turn team learning into an AI challenge that brings the fun back to marketing
- Tap into Customer GPTs and synthetic research to surface insights you didn’t know you had
- Get ready for GEO because AI-first search is already reshaping the game
Tune in for a few GenAI moves you’ll wish you tried sooner!