Gina McDuffie is the CMO of VER, formally known as Video Equipment Rental, the leading, global provider of production equipment serving the television, cinema, corporate, live events and sports broadcasting markets. Well known in production circles, Gina took on the challenge of helping VER rebrand and reinvent how it markets its products and services. She is responsible for marketing and revenue generation at VER, a winner of the Rising Star award from The CMO Club and all around terrific person. After you listen to this podcast, you will understand why I immediately nicknamed her “Gina the Builder” and will want to emulate her success.