In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle.
In this episode, Drew Neisser brings together Julie Kaplan, Michael Callahan of Salt Security, and Bindu Chellappan of Corpay to explore the metrics that matter—and how to make sure they resonate in the boardroom.
In This Episode:
- Julie Kaplan shares why marketing-driven pipeline is the metric that truly resonates with the C-suite—and how simplifying the conversation makes it easier to prove marketing’s value to the CFO.
- Michael Callahan reveals why broad pipeline metrics don’t resonate with sales—and how shifting to territory-level goals helped drive alignment and better results.
- Bindu Chellappan expands the conversation beyond pipeline, sharing how Corpay is tackling the challenge of measuring brand awareness, retention, and upsell impact—and why long-term marketing influence is just as important as net-new pipeline.
Key Takeaways:
- The #1 metric that makes marketing’s impact undeniable.
- Why marketing-influenced revenue deserves more credit—and how to make the case for it.
- How to align marketing with sales—without the usual friction.
- Why brand awareness is more measurable than you think—and how to track it.
Marketing’s value isn’t simple to prove—but the right numbers get the C-suite’s attention. Tune in to learn which ones matter most.