Two interesting ways to support non-profits came across my desk recently. The first is GoodSearch
which donates dollars to the charity of your choice every time you use it to search. Here’s the copy from their viral email:
I’m now using GoodSearch.com to search the Internet. Every time I do, money goes to my favorite charity or school. I hope you’ll give it a try and support the cause that you care most about.
The site is powered by Yahoo!, so you’ll get the same quality search results that you’re used to. What’s unique is that they have developed a way to direct money to your charity or school with every click.
The more people who use this site, the more money will go to those in need. So please spread the word to your friends and family.
Unless you have a problem with using Yahoo! for search instead of Google, this seems like a no brainer. Why wouldn’t you use this search engine and help your favorite charity at the same time?
The second idea was reported on in great detail on fellow Renegade Charles Gallant’s blog:
Facebook just announced “gifts,†which are little pictures that you can post on someoneâ€
s profile. The pictures are small icons designed by Susan Kare, who designed some of Apple†s original set of icons in the early 80†s. Each one costs a dollar to give, and the net proceeds go to breast cancer research.
Simple, smart idea. Makes a lot of sense. If you’re going to post pictures, why not add one of these icons? It’s like having a virtual “live strong” band or a pink ribbon on your site that just keeps on giving. Marketers would be doing good by encouraging their employees, customers and suppliers to use one or both of these new viral giving techniques.