Comedy is often the juxtaposition of the known with the unexpected. I don’t know about you but I typically don’t think of tax preparation and rapping in the same breath. That’s why I thought the TurboTax Tax Rap contest was so amusing. Here’s what they wrote about it in Promo Magazine:
TurboTax selected Christian Pulfer, a 28-year-old real estate investor, as its $25,000 grand-prize winner in its recent Tax Rap contest. The promotion drew 370 consumer-generated videos, which featured people rapping about their taxes.
In his video, called It’s Just a Breeze…G, Pulfer raps, “If you need a dollar, holler, ‘cuz I got a lot back.” The video was featured on the YouTube.com homepage yesterday.
Rapper Vanilla Ice, also known as Rob Van Winkle, promoted the contest on YouTube.com and he selected Pulfer as the winner from 13 finalists after a consumer vote.
The TaxRap contest ran Feb. 8 to March 30 on YouTube and TheTaxRap.com. Submissions were viewed more than 2.5 million times. Intuit, the maker of TurboTax, is offer a free “best of” audio download of the contest entries on iTunes at Audio.TheTaxRap.com.
I can’t vouch for the other finalists but the winning rap is hilarious. Kudos to TurboTax for finding the humor in the otherwise dismal task of tax preparation. If they can make taxes funny surely other marketers in less onerous categories can do the same. And ya, I’m down wit dat.