The Drew Blog

Something to Chew On

It’s late in the day and I frankly can’t decide if this campaign I just read about on Adfreak is simply hilarious or truly marketing for bad. Either way, rest assured this sucker is raising eyebrows from here to Sydney. The campaign for Mentos gum evidently broke several months ago in Australia and is indeed the most hated down under. I suspect it could achieve that status here as well. That said, I laughed a plenty watching a guy catching a Frisbee, pushing elevator buttons and even scratching records at a nightclub all with his with his Pinocchio-inspired nipples . Yeah, that’s right, the icy flavor of Mentos gum caused the guys nipples to grow to fairy tale proportions. Oh and don’t forget to check out the outdoor ad which offers a perky peak at his unusual protuberances.� It’s all in irresistible bad taste and I suppose that’s the point. Let me know your thoughts while I chew on this one a bit longer…