Slim Jim

I love the Slim Jimâ€s snapalope campaign! It makes me laugh and feel really good about our trade. Each ad is funnier than the next and laughter is proven to make us live longer, if not just more enjoyably. The soda-bottle camouflage suit one kid wears is hysterical and the fact that he loses out to the kid who hides in the cooler and cold-cocks the fleeing snapalope with the cooler door is funnier still. Another ad opens with three snapalopes frozen at the front of the store lit up by a car in the parking lot, a brilliant homage to the cliché “deer in the headlights”. Now if only Slim Jims werenâ€t at the bottom of the nutritional food chain along with SPAM and Twinkies…