WAD TXTG is ABT2 B come a P2C2E. B4YKI U-L B a 4NR or ACORN. 4tunitly, LG cre8d a DTXTR. Bcuz this is a P2C2E, c MediaPost (and if you’re curious see translation below):
Parents who are having trouble understanding what their teens are saying to each other via text messages have a new resource for translation. LG Mobile Phones has set up a new Web site, www.LGDTXTR.com, that gives the meaning of more than 2,000 popular text abbreviations, such as MOS (mom over shoulder), PRW (parents are watching) and RUSOS (are you in trouble).
“Teens are constantly creating new ways to communicate, and while texting is not a new phenomenon, the unique shorthand phrases that have been created as a result are growing daily,” stated Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones, in a statement. “LG DTXTR (detexter) is a tool to keep everyone — young and old — current with the language, and as it grows, it enhances our understanding of what’s important to teenagers.”
Seriously, this is a fun example of Marketing as Service demonstrating that LG both sympathizes with the challenges of parenting and wants to help parents keep up with latest texting lingo. This kind of empathy and support certainly creates an opportunity for engagement that goes well beyond a :30 TV spot.
TRANSLATION OF INTRO: Without a doubt texting is about to become a process too complicated to explain. Before you know it, you will be a foreigner or a completely obsessive really nutty person.