The Drew Blog

Updated Brand To Do List for Facebook Timeline

Like it or not, all brands will need to convert their pages on Facebook to the new timeline format as of 3/31/12 or Facebook will do it automatically.  A number of brands have already taken the leap and offer a preview of what your brand page might look like:

Here is a quick check list of things you’ll need to from a design/content standpoint all of which can be done relatively easily.  My 3/5 updates are in italics:

The far bigger issue/opportunity is how advertisers will be able to use Facebook to achieve their business objectives.  Since Facebook currently limits the exposure of any one post to 16% of a brand’s following, marketers will now have the opportunity to buy exposure to their full network. Lucy Jacobs, COO of Spruce Media, a company that specializes in Facebook advertising, believes this is a watershed moment, noting that ” the official lines between paid, owned and earned media are now officially gone.”  Here are a few more implications of the new Facebook Timeline for brands according to Jacobs:

Stay tuned. There other important implications especially for mobile advertising.  Undoubtedly you’be reading about this just about everywhere in the coming days including these helpful posts on AdAge, Mashable (thank Todd Wasserman) and MediaBistro.