It’s Monday morning and I’m already behind schedule. Typical. So this post is going to be quick. Perhaps its all the subject deserves.
At this time of year, agencies turn their marketing powers upon themselves and unleash a barrage of holiday cards, some printed most virtual. Two of the funnier ones I found are Santa Hunters and Pimp My Nutcracker. Both promote creative boutiques. The first for an agency called VIA includes three episodes of a Ghostbusters-like troop in search of the real Santa. The cast in the video are all agency principals who no doubt should keep their day jobs. The second is from Creature Seattle and allows visitors to literally pimp out a nutcracker, a fun, mercifully fast little exercise in silliness. Both are entertaining and naturally make you think that the folks behind them are clever if not creative marketers. I’m really stretching here to call either of these efforts Marketing for Good but as I said, I’m cramped for time. Perhaps you all have seen examples of clever agency holiday promotions that are better examples of MFG. Let me know.