The Drew Blog

More Free Stuff

Having figured out that giving away product is not such a bad thing with their controversial Guns N Roses promotion, Dr. Pepper is at it again with a “stimulus package” for their diet soda (as reported by MediaPost):

At www.freedietdrpepper.com, consumers can be one of the first two million to register to receive a coupon for a free 2-liter or 20-ounce bottle of Diet Dr Pepper. Consumers can take advantage of the giveaway through March 31 or until coupons run out. The coupon can be redeemed wherever Diet Dr Pepper is sold through June 30.

Giving away stuff free may scare marketers who hate the notion of “giving it away” but let’s look at the balance sheet of this promotion.

On the cost side:

On the gain side:

Assuming my math is close, and please let me know if it isn’t, this is the kind of math most marketers will drink up.