A fellow Renegade (thanks Stef) sent me this about a hilarious website promoting a pesky exhibit at the Toronto Zoo:
Lowe Roche (Toronto) is at it again, with another fun piece of marketing for the Toronto Zoo. This time the Toronto Zoo is promoting their second annual Bugzhibitz show, an exhibit of exotic bugs which runs through the first half of March. And they’re using Jeb, the Hissing Cockroach from Madagascar, to help get the word out. I’ve only seen the website, but hopefully there’s some online media being served up to Toronto area people to actually drive them to the site.
So here he is, Jeb…. www.bugsrock.ca
(If you have a strong physical reaction to cockroaches, you might not want to go to the site. But he plays SQUASH! Ha!)
… last summer Lowe Roche launched a campaign for the Toronto Zoo, using similarly unconventional humor to reach a new audience (shift consumers’ perceptions about the quiet, conservative personality of zoos), and remain top of mind with their existing audience. The campaign centered around a group of common animals who were jealous of animals special enough to be collected for zoos. Bitter, actually. And so they staged a number of protest rallies and aired TV spots, in the hopes of getting media attention for their angst. The website is still up at www.jealousanimals.com. The wallpapers are brilliant.
I love all of this stuff. Very funny. As you may remember from an earlier post, I’m a big zoo fan and believe most do a lot of good for the world. I hope Jeb attracts a ton of visitors to his new home.