This morning at our semi-monthly status meeting, a fellow Renegade presented her idea report on Product Red, the Bono initiated movement to help fight AIDS in Africa. She wore the red T-shirt she bought at GAP and described how good she felt doing some good for the world while doing something good for herself–shopping. It was a wonderfully emotional report as she explained the program and then dedicated her presentation to two of her friends who died from AIDS. Product Red is unquestionably a brilliant idea that will enlighten millions about an important issue simply by buying iconic products they want to buy anyway.
