Was Sherwin Williams green with envy when they learned about Pittsburgh Paints’ new eco-friendly line? Will Pittsburgh Paints be rolling in the green as homeowners select such shades as Fair Trade, EchoTechno, EcoLoco, and Vintage? Or is this just another example of green washing? Honestly, I’m just not sure. Here’s what the Environment News Network reported about these paints:
The 2008-2009 season will see the introduction of a line of no VOC
paints called “EcoEcho”. In addition to being free from carcinogenic
volatile organic compounds (VOC’s), the color palettes are designed
to echo the growing interest in the ecological and environmental
awareness.
Not really sure why I’m being so cynical about this. VOC-free paint sounds good on the surface. It also makes me wonder if all the walls in my home and office are literally slathered in VOC’s. Please let me know if you think I’m painting the wrong picture or brushing over the real news. Clearly, it’s just not a black or white thing. TGIF.