The green bandwagon is out in full force and every brand from here to Belgium is free to ride it. New Belgium Brewing has found both the comedy and the inspiration in going green with its new website followyourfolly.com. The site is a little light on content at the moment but the clever design and friendly intent will win you over. I’d order a cold Fat Tire right now if I wasn’t at work –on Monday morning — blogging — so I guess I’ll have to wait for St. Patty’s Day for my green beer.
Here’s what MediaPost said about this campaign last Wednesday:
Save the world. Drink this beer! That’s the word from New Belgium Brewing, an employee-owned brewery that’s environmentally conscious. The company’s first national print campaign features little known eco-activists and various beer offerings such as Fat Tire Amber Ale, Skinny Dip and Mothership Wit Organic Wheat Beer. Three of seven ads launched in 16 states this month, from Chicago to California and Montana to New Mexico, using the tag line: “Follow Your Folly. Ours is Beer.” Click here, here and here to see the ads.
If you take the time to watch the video entitled “something good” on the homepage you’ll be convinced like I am that this green effort feels both sincere and very much part of their company DNA. Very few companies take green as far as these fine folks. I will certainly toast to their good health next chance I get.