I recently met with the folks at Gilda’s Club Worldwide (www.GildasClub.org) which is a fantastic organization dedicated to meeting the “emotional and social needs of those living with cancer,” their families and friends. As one of the original cast members of Saturday Night Live, Gilda Radner (see Wikipedia for extended biography) generated millions of laughs through her inspired characters like Roseanne Roseannadana, Emily Latella and Babwa Wawa (Barbara Walters). I’m old enough to have watched just about every one of those original episodes live (1975-1980) and I can assure you it was some of the funniest television ever produced with Gilda’s roles often being the funniest of the funniest. Tragically, Gilda died from cancer nine years after she left the show. during her cancer treatment, she realized there were limited opportunities and places for people living with cancer to meet and share their experiences, to have a place to laugh, cry, confront fears, share triumphs, and to learn and grow — whatever the outcome. Because over 10 million Americans are living with cancer, involving millions more family members and friends, the need for the social and emotional support that Gilda’s Club provides continues to grow. When you add in the fact the that one in four adults living with cancer has a child under 18 living with them, the extended out-reach Gilda’s Club offers is simply extraordinary. Seems to me that there are amazing opportunities for a few enlightened marketers to step up and do some Marketing for Good by working with Gilda’s Club. If you have some suggestions, let me know.