Yesterday I received an email from a friend regarding Design Can Change, an organization set up to inspire designers to use design to affect change. The Design Can Change website provides a quick overview of the challenges created by climate change and the opportunities for designers to make a difference. The site even suggests that designers commit to making “sustainability” part of their everyday consciousness:
The pledge is intended to be workable–something you can actually do today. It isn’t intended to be restrictive or overly dogmatic; instead, it is a s set of commitments that you can easy adapt to your daily practice.
In my professional practice, I will endeavor to:
- Learn: Engage in the topic and seek to understand the issue
- Think: Make a sustainable mindset second nature
- Act: Put my knowledge to use in my daily work
- Inform: Share information and build awareness for sustainability
- Unite: Spark change through collective strength
What’s exciting to me on this Good Friday is that our industry is waking up to the notion of applying our trade to do some good every day. And why not? While we need to help our clients sell more of their products and services there is no reason we can’t do good for those brands AND the world we share. Marketing for Good wholeheartedly embraces Design for Change.