Staying on the lighter side for one more day, I encourage you to view this entertaining new TV spot from Travelers Insurance (Watch the ad here.). Here’s what they said about it in MediaPost‘s Out to Launch newsletter yesterday:
[The TV spot] “Luck” begins in a laboratory, aptly titled the “Rabbit’s Foot Reattachment Center.” The center reattaches rabbit’s feet to their rightful owners. The clips of rehabbed rabbits are hysterical. “You don’t need luck, as long as you’ve got the right insurance,” begins the tagline.
Of course, I have a soft spot for bunnies already and am tickled to note that we are coming up on the anniversary of Neuter Your Bunny day, a public service program Renegade developed for Panasonic Oxyride batteries. Pardon the self-aggrandizing reference here but that program was lucky enough to be recognized in BRANDWEEK’s Guerrilla Marketer of the Year issue last October. PETA hopped in with their own form of recognition giving Panasonic their Glitter Box award in 2006. So you just gotta love the bunnies.