Talk, as they say, is cheap. Actions speak volumes. Last week, instead of talking about doing good, an enthusiastic collection of Renegades did a little. We did this in the spirit of AND–do a little good AND build agency teamwork, do a little good AND celebrate our accomplishments AND perhaps most importantly, do a little good AND have some fun. In the process, we learned a lot about the agency, about our fellow Renegades and about the folks with whom we share this city.
Here’s a little more about the day from our EZ 2 B GOOD blog which chronicles the day and encourages more of the same:
EZ2BGood is rooted in one simple formula, being good = not hard. You
don’t have to be Bono, you just have to do even the smallest thing
and it could make someone’s day. We figure that all these little
things could add up to make life a little easier. So we tried our
little experiment and here are the results!
The conversion of company picnics and summer outings into community service projects is a growing trend. I wrote about this back in May and have subsequently learned of several other companies that take this approach. Digitas, for example, dedicated a day to helping repair a Bronx school working with the non-profit organization, Children for Children. IMG did the same.
With retention being a top priority for most companies, transforming the company picnic into a meaningful experience is a no brainer. I can tell you without exception, every Renegade who participated (unfortunately a few had to work through it) felt good about themselves and a bit better about the company that otherwise provides bi-monthly paychecks. It isn’t the whole answer to improving retention but it certainly is an EZ 1.