Lest you were wondering if we practice what we preach over here in Marketing for Good-land, I wanted to share with you a memo we received today from our friends at Gilda’s Club:
TODAY is the day! Yes, now you can click on the link! We are featured on USA Today’s website at www.USATODAY.com or you can go directly to our page at www.gildasclub.usatoday.com. When you view the page, please take note of the following:
GCWW extends our sincere thanks to Lexus Corporation for crafting the beautiful interactive ads that you see on the page. Their tribute to us is so appreciated and we are very proud to recognize them as our sponsor. Lexus also created ads that are appearing in the print edition of the paper. Their ads should appear today, and at some point next week. Scrolling down the USA TODAY page you will notice a survey. This is real time and is interactive. We will share the results with you at the end of the promotion. At some point during the coming week, we will capture a PDF view of the web page and make it available to all for permanent posting on your web sites and for use in press kits and other marketing materials. Below the survey is the blogging site where we encourage you all to post your comments.
All links on our USA TODAY page go to the NEW Gilda’s Club Worldwide website which can be viewed at our same website address, www.gildasclub.org. The site is Phase I of a continued re-fresh to advance Worldwide’s internet capabilities. To the affiliates, be sure to check out the “Our Clubhouses” button on the navigation bar along with “Find a Gilda’s Club near you!” where you can view and play with the new map and find descriptions of the clubhouses.
Special thanks here go out to Renegade Marketing Group who worked nearly around the clock to design and launch the site (in less than 6 weeks) and to everyone of our Worldwide staff who tracked down and contributed information, edited and proof-read the material to help us meet deadlines…
Regards,
Kathy Kathryn Kavicky
Vice President Marketing & Communications
Gilda’s Club Worldwide
Helping Gilda’s Club is a wonderful way for Renegade to demonstrate that we practice what we preach (i.e. do well by doing good.) And while I realize that this blog post could be seen as shamelessly self-serving, I offer no apologies. We’re too busy eatin’ our own dog food and liking the taste of it to refrain from a brief moment of self acknowledgment. Try some…
NOTE: Kudos to Lexus for their own going support of Gilda’s Club.