The Drew Blog

CMO Personal Branding Worksheet

I recently had the pleasure of leading a session on Personal Branding at The CMO Club Summit with Evan Greene, the CMO of Grammys.  The session was really well attended and it was clear by all accounts that this was an area of great interest to senior marketers. The following is a document I prepared for the attendees that is a compilation of guidance team Renegade found from a number of sources (see credits at the bottom).

Why CMOs Need to Care About Their Personal Brand

 Personal Brand Statement Overview

 Three Components to Consider

  1. Figure out your emotional appeal
    1. How do people benefit from working with me?
    2. How do CEOs benefit from working with me?
    3. How do I make people feel?
    4. What words do others use to describe me?
  2. Determine your description
    1. What field or industry am I in (or do I want to be in)?
    2. What are the words I would use to describe my work?
    3. Who is my target audience?
  3. Describe your role
    1. What service do I have to offer people / companies?
    2. What do I do that makes me stand out from everyone else?

 

Draft Your Personal Brand Statement (here are a few statement starters)

All modesty aside, I am great because_________________________________________________

Yes! I am compelling because______________________________________________________

But seriously, I am special because___________________________________________________

I am different from your average CMO because…________________________________________

Making it Real: Getting Started

If you say you’re an innovative leader you better innovate on the job and lead a productive team.  If you claim to be a results-driven marketer then you should have the case histories with hard data to back it up. Now we can consider all the things you can do to build your personal brand beyond simply doing your job:

Making it Real: Additional Tactics

Good Sources on Personal Branding

The above merely scratches the surface on this topic. I have an article in the works that I will share shortly spelling out FLAIC (Focus, Lead, Adapt, Invest, Cultivate), an acronym I whipped up just for the unique challenges of marketing execs.  As always, let me know if you have thoughts to add.