As the markets retreat and marketers regroup, non-profit organizations, especially New York-based ones, are sure to feel the pinch. The Wall St. Journal reported on this last week:
Officials at charities are trying to devise creative ways to stand out. They are making urgent appeals through direct-mail and email campaigns and taking to the airwaves. Charities also are gearing up to tap their wealthy board members and other well-off supporters for extra cash. If they fail, charities may have to cut staff or seek loans.
As I’ve noted before, brave marketers will dig deep and keep investing in their marketing for good activities. These commitments don’t have to only be in cash. Marketers like Home Depot have learned that they can make a huge impact on their local communities by donating the time and expertise of their employees. Here’s an inspiring example followed by a happy video that should cheer you up:
On Friday, August 22nd, 2008 volunteers from WNY AmeriCorps, Home Depot, and Hands On Greater Buffalo came together to revitalize the outdoor space in front of the Henry J. Kalfas Magnet School in Niagara Falls. Projects included planting a new garden in place of dead or obtrusive plants, installing paver blocks on either side of the walkway, building two benches, and painting the flagpole. A community cookout following the project welcomed local citizens to become invested in their school. Watch the video of the project day below!